Diamond Supply Co. The California based skateboard hardware and clothing company was started in 1998 by skateboarder/designer Nick Tershay AKA Nick Diamond. Tershay gained worldwide recognition and celebrity stardom for his cutting edge tee shirt designs and the sneaker collaboration with Nike SB that he designed. The Diamond "Tiffany" Dunk SB was the hottest sneaker release in 2005 and had massive amounts of sneakerheads around the world camping out in front of stores for days before the shoe was released. The Diamond Dunk SB had such a large impact on the sneaker community both good and bad that some say it changed the sneaker game forever.
Diamond Supply Co. these days is known for having one of the best skateboarding teams in the world. Names such as Eric Koston, Paul Rodriguez, Stevie Williams, Terry Kennedy, Bob Burnquist, Kareem Campbell and more of skateboarding's elite represent the brand and it has also been seen worn by superstar rappers such as Lil Wayne, Tony Yayo and Lupe Fiasco.
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